On 1 November STILL appointed a new distributor in Israel, Eagle Forklifts and Logistics Ltd. in Tel-Aviv, to consolidate the strong position in the Near and Middle East region. This means STILL now currently operates with two strong partners in the Israeli market.
Eagle was founded by Yoram Mazuz and Aviv Eitani in 2011, and has built up a very solid market position with various brands in the forklift market. STILL has been the market leader for battery-powered counterbalance trucks in Israel for many years with an outstandingly good product portfolio, including the new RX20, which was voted Best Truck of the Year 2018 by the International IFOY Jury. Eagle will market and distribute the entire STILL product range. In addition to all the forklift truck classes and warehouse technology trucks, this also includes all the accessories and spare parts together with the provision of services and digital products. Eagle will move into a newly-built headquarters on a 15,000 m² site in the Shoham Industrial Zone in 2019. With a workforce of around 60 staff, Eagle ensures professional marketing with advice and customer support as well as the provision of fast service within Israel and the Palestinian territories.
During a contract-signing event in Israel with Yoram Mazuz, CEO of Eagle, STILL Managing Director Thomas A. Fischer explained: “With Eagle we will further consolidate our leading market position in Israel and further expand our business with customers in the Near and Middle East.”